Crisis Core: Final Fantasy VII Episode 1: Zack and Angeal

Square Enix President Yoichi Wada Speaks

Can you explain the thinking behind what you call polymorphic content – for example, the development of the Final Fantasy VII world in various games, merchandise, a DVD film and so on?

We manufacture content. We wrack our brains for what might sell and what might not, but it’s very difficult to hit the jackpot, as it were. Once we’ve hit it, we have to get all the juice possible out of it. The obvious example is Final Fantasy. If we just sell each one, we end up with only 12 commodities. We have to think what we can do to make more profit out of the series.

We believe that consumers should be segmented by what they think, rather than age, profession or even race. We feel that what really wins their hearts is the concept of the game world. By the polymorphic strategy, we sell them what they really want in terms of concept – something that appeals to them – several times over.

Full Interview 

Dragon Quest Developers Buy A Stadium

Level-5’s contract will last from 3/1/2008 to 2/28/2011. Famitsu.com reports that the annual cost for the honor comes to 31,500,000 yen, or about $300,000 US.

Via IGN